AI Insights · Timothy · July 2022
Top 5 Beauty Retail iOS Apps in Netherlands Q2 2022
A close look at the performance of the top 5 beauty retail apps on iOS in the Netherlands during Q2 2022, highlighting trends in downloads and active users.
During the second quarter of 2022, the top 5 beauty retail apps on iOS in the Netherlands showed diverse trends in downloads and active users. Here’s a closer look at their performance:
Parfumerie Douglas saw a fluctuation in weekly downloads, starting at 2.6K and peaking at 4.2K in the first week of May. Towards the end of the quarter, downloads averaged around 2.2K per week. Active users mirrored this trend, beginning at 12.2K and peaking at approximately 14.2K in early May, before stabilizing around 11.9K by the end of June.
LOOKFANTASTIC: Beauty & Makeup experienced a steady rise in weekly downloads, starting at 410 and reaching 1.9K by the third week of June. Active users followed a similar upward trajectory, beginning at 1.1K and peaking at 3.4K in the last week of the quarter.
BEAUTY BAY had modest download numbers, with weekly downloads fluctuating between 4 and 79. Active users remained relatively stable, starting at 470 and ending the quarter at 370.
Lush Fresh Handmade Cosmetics showed minimal activity in terms of downloads, with weekly downloads ranging from 0 to 17. Active users data was not available for this app.
Feelunique: Limitless Beauty had very low download numbers, peaking at 6 in the third week of June. Active users data was mostly unavailable, with occasional spikes to 10 or 11.
For more detailed insights and analysis, visit Sensor Tower.
